HICA Case Study

The company launched Hapi in May 2019 with the aim of centralising their employee benefits offer on one platform and making it simple for staff to access. Hapi also provided a much-needed route to communicating with frontline staff working in care homes, in the community, and on the road.

Hapi delivers benefits that employees actually want and use. Employee discounts are popular, with staff appreciating how quick and simple it is to download an e-voucher whilst out shopping. They can also save money with cycle to work and technology benefit schemes, as well as Personal Group's low-cost health insurance products. More recently, HICA have expanded their wellbeing offering by giving staff access to health cash plans and instructor-led fitness classes. All these tokens of appreciation make the difference in keeping staff on board and engaged.

HICA have done great work in embedding a reward and recognition culture. With just a few taps on the Hapi app, managers can thank staff with cash awards or use the 'Wall of Fame' to publicly recognise colleagues who've gone the extra mile. This has been especially useful to recognise the commitment and strength staff showed through the COVID-19 crisis. Hapi's communications were also vital during this period. 

Natalie commented: 
"We used push notifications practically every other day. We were able to reassure staff on steps we were taking to safeguard teams, keep them up to date as government guidance changed, and put out operational comms like new incentives for overtime. It was so helpful that HR could reach everyone at the touch of a button and staff were grateful to be in the know."

HICA use the MI insight in the Hapi Hub daily to plan where to focus their attention. The HR team use backend data to track reward usage, spend on the discounts portal, survey responses and more. Personal Group carried out face-to-face visits to support Hapi's launch in 2019, sitting down with employees 1:1 to drive maximum employee engagement with the new platform. When COVID-19 hit, we switched to virtual visits via video call to ensure that employees could still see the value of the benefits on offer, and how to make the most of them.

 Natalie commented: 
"Personal Group are always supportive and flexible to our needs – for instance, our services provided great feedback about the virtual visits and how they helped people get signed up and familiar with navigating the app even though COVID-19 prevented us doing this in the normal way. Personal Group have also helped us create bespoke solutions such as when we wanted to host a lottery giveaway on Hapi they worked with us to develop a brand-new function."

Hapi will continue to support HICA as they invest in their people, helping them deliver expert care. Their 93% engagement rate goes to show how successful it's been in underpinning HR strategy.