Engaging the Deskless Workforce: How to Support the 80% Driving Your Business Forward
Discover why the deskless workforce is the backbone of every industry - and how employers can bridge the widening engagement gap with practical, people-first strategies.
Jenny Hinde, Chief People Officer at Personal GroupFriday 28 November 2025
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Engaging and Supporting the Deskless Workforce
Are You Leaving 80% of Your Workforce Behind?
Deskless employees are the people who keep your business moving—yet too often, they’re the least connected, least supported, and least visible. With sickness absence at a 15-year high and engagement gaps widening, organisations can’t afford to overlook the workers who make up the majority of the UK’s frontline.
Only 43% of deskless workers feel seen and appreciated, compared to 61% of desk-based staff. The divide is real - and it’s costing businesses productivity, loyalty, and profit.
This Whitepaper Reveals:
- Why deskless workers are the most overlooked (yet most essential) talent segment
- How the two-tier workforce developed - and how to close the gap
- Practical communication, wellbeing, and benefits strategies HR leaders can deploy now
- Real data on the health, mental wellbeing, and economic risks faced by shift and frontline staff
- How benefits, insurance, and face-to-face engagement can transform adoption and trust
- The top actions HR teams should prioritise today
Get the Insight You Need to Support the Workforce That Supports You
Written by Jenny Hinde, Chief People Officer at Personal Group, this whitepaper offers a fresh, honest look at what’s really happening on the front line - and what employers can do differently.
If you’re responsible for HR, Reward, People Experience, Wellbeing, or Engagement, you’ll walk away with actionable ways to attract, retain, protect, and empower your deskless workers.
Download the Whitepaper
Unlock the full report and start building a more connected, valued, and resilient workforce.