Blog
New Year, New EVP: Why It’s Time to Refresh Your Employee Value Proposition
Posted on: Friday January 10, 2025
And we’re back! January —the month when gym memberships surge, diets are resolutely (if temporarily) adopted, and employees, buoyed by the "new year, new me" mantra, clandestinely update their CVs. It's the annual exodus of talent, as predictable as the Boxing Day sales, leaving employers to wonder: "Was it something we said? Or didn't say?"
Enter the Employee Value Proposition (EVP), the corporate equivalent of a dating profile. If yours still boasts about "competitive salaries" and "dynamic work environments," it's time for a makeover. After all, nothing says "we're stuck in 2010" like touting free coffee as a perk.
In today's job market, an industry-leading EVP is as essential as Wi-Fi at a tech conference. It's not just about attracting fresh talent; it's about convincing your current employees that the grass isn't greener elsewhere. Spoiler: if your EVP is outdated, it probably is.
Consider this: recent research indicates that 27% of UK workers plan to change jobs within the next six months, up from 24% the previous year. Additionally, in the six months leading up to January 2024, 19% of employees had already switched jobs, compared to 12% in January 2021. The national average annual turnover rate in the UK stands at approximately 16%.
So, how does one craft an EVP that doesn't induce eye-rolls? Start by acknowledging that employees are humans, not cogs in a productivity machine. Radical, I know. They seek purpose, growth, and—dare I say it—work-life balance. Offering flexible schedules, opportunities for advancement, and a commitment to social responsibility might just make your EVP less yawn-inducing.
But beware the pitfalls of corporate buzzwords. Describing your culture as "innovative" and "fast-paced" is as enlightening as saying water is wet. Instead, provide concrete examples: Do you offer sabbaticals? Support volunteer work? Have a pet-friendly office? Details matter.
Remember, an EVP isn't a static declaration etched into the company handbook; it's a living, breathing promise that should evolve with the times. Regular audits are essential. If your EVP hasn't changed since Boris was PM, it's overdue for a refresh.
As employees embark on their January job safari, ensure your EVP is the enticing oasis they seek, not a mirage of empty promises. After all, in the battle for talent, those with the most compelling propositions win. And if all else fails, consider adding a puppy room. Who could possibly resist that?
At Personal Group, we specialise in providing employee benefits to organisations over 500 employees. To find out what Hapi could do for you, please contact us here and one of our friendly experts will be in touch.
https://philipchantry.actioncoach.co.uk/2024/08/14/what-is-a-good-staff-turnover-rate/
Exploring the Future of Reward
Our colleagues at Innecto, experts in strategic reward and HR consultancy, have shared their latest thinking on how reward might evolve over the next decade. In “The Future of Reward: How Could Things Look in 2035?”, they explore key trends, potential disruptors, and what organisations can do today to prepare for the workforce of tomorrow.
Posted on: 18 August 2025 by Andrew Walker, New Business Development Director
Student loans – how to support workers repaying the cost of university
It’s the summer of 2025 and thousands of new university graduates are hitting the employment market, armed with youthful enthusiasm and a will to work. But the majority will also be saddled with debt. To gain an insight into this challenge, we spoke with two of our experts at opposite ends of the generational divide: reward consultant Spencer Hughes graduated from Swansea University in 2018 and Business Development Director Andrew Walker studied at Aston University before student loans were introduced. We asked them how companies, and HR in particular, can help these younger workers?
Posted on: 6 August 2025
How to use tech to personalise reward and benefits to better support parents and carers
July marks Good Care Month, an annual campaign to celebrate the contribution of carers working in the social care sector, and highlight the profile of care as a rewarding and essential career path, particularly at a time when recruitment and retention in the sector are national priorities. Personal Group’s Andrew Walker looks at how the clever use of HR Tech can help this silent army.
Posted on: 24 July 2025 by Andrew Walker, New Business Development Director
