Skip to main content Site map

Blog

Why Traditional Internal Communication Systems Aren't Working

Communication

Posted on: Monday April 01, 2019

And what other options are available for your employees.

As traditional employment has now evolved to include homeworking, remote working, flexible hours and job sharing, previous forms of employee communications are increasingly redundant. Consumer communications have changed over recent years and brands no longer rely on billboards or adverts to make their announcements, leading modern businesses to be more creative in their approach. Now brands can personalise depending on the consumer and their needs, leading to a higher level of engagement.

Unfortunately, it seems as though internal communications have not followed suit, with employers still sharing information with employees as a company announcement or a physical newsletter. These methods are personalised to an extent, but not personalised enough to effectively  communicate with and engage today’s dispersed workforce.  However, there are plenty of alternatives to traditional comms, such as online newsletters, employee forums and app based push notifications.

Arguably the most time-consuming task in any workplace is writing emails. According to Statista, in 2017, global email users amounted to 3.7 billion. Using alternatives to paper comms can save UK businesses up to £10,000 per year, so it is unsurprising that emails are such a widely used communications tool.

If emails are less effective for your business, online newsletters that can be read at employee leisure are also a great communication tool. These engage staff in and out of the office but can be used as a wealth of knowledge for your staff. However, it seems that staff are getting overloaded with email communications, and in recent years there has been a distinct movement away from email-based comms.

With the creation of an employee engagement app, you can communicate better to all of your employees, wherever they are. With an employee engagement app, they can be sent push notifications right to the palm of their hand. Push notifications have a 50% higher opening rate than emails, and employee voice through forums can be just as effective (E-goi, 2018).  While email can be an effective communications tool, when it comes to employees that don’t work in an office or have a job away from a computer, employers need to get even more creative with internal comms.

When it comes to employee engagement, the return on investment is key. While employers should invest in their employee wellbeing simply because it is the right thing to do, the simple fact is, engaged employees are good for business. Decision-Wise found that companies with highly engaged employees have earnings-per-share levels 2.6 times higher than companies with low engagement scores. When it comes to engaging staff, it seems it can not only improve happiness and productivity but can improve earnings. It was also found that highly engaged employees are 87% less likely to leave the organization, which will ultimately save the business time and money.

If you want to know more about how communication techniques affect your employees, check out the video below.

Back

Student loan repayments – what’s the impact on your workforce and what can employers do to support those impacted by the cost of attending university?

We spoke with two of our HR experts at opposite ends of the generational spectrum: Innecto Reward Consultant Spencer Hughes, 27, who graduated from Swansea University in 2018 with a degree in Geography and Geoinformatics, and PG Business Development Director Andrew Walker, 59, who studied Modern Languages and linguistics at Aston University before student loans were introduced.

Posted on: 16 May 2024 by Andrew Walker, New Business Development Director, Spencer Hughes, Reward Consultant

Gearing up to combat the working-age health crisis

A recent BBC article entitled Why are we so ill? The working age health crisis, warns about the number of people being driven out of jobs because of ill health and refers to ‘one-fifth’ of the UK’s working age population living with a 'work-limiting condition'. This is a growing and serious issue that companies need to address to better understand and manage. 

Posted on: 3 May 2024 by Sarah Lardner, Director of Business Innovation

Seven ways to ensure your benefits technology is accessible to deskless workers

Our army of deskless workers need easy access to the benefits and products that matter to them the most. A drive for relevance, personalisation and speed should be at the heart of every effort we make to support them.

Posted on: 16 April 2024 by Andrew Walker, New Business Development Director

Speak to our experts about how Hapi can help drive employee value for your business.