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Creating a culture of recognition

Benefits | Wellness

Posted on: Wednesday September 28, 2022

by Andrew Walker, New Business Development Director

Creating a culture of recognition 

In a world where quiet quitting is a thing and the Great Resignation is in full swing, employers are scrambling to find ways to prevent their top talent from leaving.  

The good news is that there’s something relatively simple they can do to help ameliorate the situation. They can create a culture of recognition — a long-time staple of effective management. And with fierce competition for top talent post-COVID-19, such a culture is becoming increasingly essential for retaining and attracting new talent.  

What is employee recognition? 

Employee recognition is a term that describes the act of publicly acknowledging employees and/or colleagues for who they are and what they do. Employee achievements worthy of recognition can come in many different forms, but some of the main ones are:   

  • Completing a set goal/KPI 
  • Going above and beyond Going the extra mile  
  • Producing an excellent piece of work  
  • Helping or supporting a key project 
  • Hitting milestones such as tenure or birthdays 
  • Winning an award 

Why does it matter? 

When employees feel recognised, they tend to stick around longer. According to research by SurveyMonkey, of those surveyed, 63% said recognition would leave them “very unlikely” to seek a new job. This is a double benefit: not only do you retain the talent you already have, but you also save on recruitment costs. To illustrate this, if you’re looking to hire someone at £31,408 (the average UK salary), it’ll cost you approximately £50,000 to recruit, hire and train them in their first 12 months.   

Also, recognising employees for their successes and hard work is essential for a healthy work environment. When employees understand the role they play in helping the organisation achieve its purpose, it makes for happier employees, which in turn leads to more positive experiences for customers and clients. 

How to create a culture of recognition 

There’s no one method to fostering a culture of recognition, but below are some pointers on getting the ball rolling. By following these steps, will help ensure that recognition is a core part of your company ethos: 

  1. Encourage and facilitate peer-to-peer recognition. Recognition shouldn’t just come from the top, nor should it be limited to momentous achievements. When team members acknowledge their peers for good work, it creates a healthy environment.  

  2. Recognition should be frequent and easy to do. The most efficient way to do that is by creating a recognition programme

  3. Be specific. To truly feel valued by the recipient, recognition needs to be more than a generic pat on the back. You need to recognise employees for specific results or behaviours and say why they’re being recognised. Offering specifics makes the feedback much more tangible. 

  4. Share stories. Don’t keep the hard work a secret. Introduce a 'wall of fame' or similar to acknowledge employee achievements of all sizes. Sharing and celebrating stories of good behaviour or good work encourages an atmosphere of gratitude.  

  5. Get creative with your recognition. Recognition can take many forms — it doesn’t have to be the standard email or Amazon gift voucher. It can be so much more.    

When it comes to recognising people for their hard work, there are many ways to cut it. But one thing’s for certain: if you provide your employees with genuine recognition for their work, it will help engage them and maybe keep them working for you for longer. 

Want to learn more about creating a healthy work environment that encourages people to do their best? Get advice from our benefits experts a Personal Group Sales Agent or subscribe to more of our blogs


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